Putting things in writing to create messages that they are clear, informative and impressive is not easy. If your message must be persuasive too then it can be downright difficult. The text for a range of things from letters, emails, and memos to proposals, press releases and websites needs to be well written if it is to achieve its purpose. In this straightforward and practical book Patrick Forsyth reviews how to define your message clearly and present it powerfully and persuasively. There are proven easy to apply tips and techniques here that will help you achieve the results you want more...

Presentations can be dull, boring and the phrase "death by PowerPoint" has entered the language; but they are usually important. It is worth taking steps to enliven them. This book shows how some light touches and a little humour can enliven your presentations, meetings and training sessions. You can use the power of apt quotations, anecdotes and stories to make your message more striking, memorable, effective - and entertaining. In this book Patrick Forsyth, a well-known speaker, trainer and writer (and the author of several books on the techniques of making effective presentations) explains...