At Tesco, one of the world's largest retailers, senior leadership made a simple, but game-changing, decision to focus the business on its customers rather than the conventional approach of "competing with our competitors." Their strategy was deployed by building world-leading retail and supply chain operations that are both effective in delivering what customers wanted and efficient in performance and cost metrics.

The Lean Supply Chain explores how the retailer used lean thinking, loyalty and simplicity and grew under a determined supply chain strategy to achieve their dominant UK...