Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

You've tried total quality management... implemented close-to-the-customer techniques... and developed time-based management strategies. Your company is now known for excellent products and services. So why are you still not achieving your bottom-line strategic and financial goals? Costs. Controlling costs, especially overhead costs, is almost certainly a major challenge facing your business, just as it is for the vast majority of other businesses around the world today. Thankfully, sophisticated, adaptable, and powerful cost-management methods not only exist--they are available in this...