"A lively and informative account of the creative process and how it works by someone who obviously knows." --George Plimpton, editor of The Paris Review "Finally, a GPS for finding your great ideas." --Mike Slosberg, cofounder of Digitas The ability to turn a good idea into a great reality is a vital ingredient in achieving success. In It Only Takes One, John Emmerling offers an innovative, exciting, and proven method for taking your idea from a first faint flash to a fabulous finish. In this remarkable book, filled with exercises, charming cartoons, and quizzes,...
"A lively and informative account of the creative process and how it works by someone who obviously knows." --George Plimpton, editor of The Paris ...
