This edited collection represents a selection of the papers presented at the 13th annual Euro-Asia research Conference held in June 2007 at the National University of Hokkaido, Sapporo, Japan. The book provides an analysis of the impact of globalization on corporate structures and cultures in Asia. Within this broad theme different perspectives are examined, with the objective of contributing the enhancement of knowledge on this subject in a fast-changing environment.

The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of firms operating in this region. Countries given particular attention include: China, Japan, South Korea, India, Taiwan and Vietnam. The book...