WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY

"Fantastic Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys

By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These...

This series is the story of BetterNot, a fun and magical character who arrives in a flash to aid parents, coaches and teachers by helping children learn valuable lessons about fairness, honesty, kindness and good manners in ways that fits each child's poor behavior.

The first book in the series is BetterNot And the Tale of Bratsville. It's about a town filled with very naughty children like Larry Liar, Rebecca Robber and Lilly Loudmouth. Their parents could not make them behave no matter what they tried until the magical creature named BetterNot rose from his magical, bubbling...

This series is the story of BetterNot, a magical character who arrives in a flash to aid parents, coaches and teachers by helping children learn valuable lessons about fairness, honesty, kindness and good manners in ways that fit each child's poor behavior. This is the 3rd book is titled BetterNot And the Tale of Brat School. It's about a school where some children are disrupting other students and are not trying their very best. BetterNot arrives at the request of teachers to teach students about morals and manners in school.