Using actual case histories that readers can apply directly to their businesses, two experts in organizational behavior, corporate culture, and customer service demonstrate how to dramatically improve a company's overall performance by motivating behind-the-scenes workers. Deal is the bestselling author of Corporate Cultures, which has sold 75,000 copies.

Business experts everywhere have been finding that corporations run not only on numbers, but on culture. In this revised and updated 2000 edition of "Corporate Cultures," organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing-financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's...

Two specialists in organizational management offer an antidote to the decline in company spirit. From marking milestones to recognizing accomplishment, the authors document the powerful effect simple ceremonies can have on revitalizing morale and raising performance. 50 illustrations.

When the bestselling books Shaping School Culture and The Shaping School Culture Fieldbook were first published, Kent D. Peterson and Terrence E. Deal described the critical elements of school culture--the purposes, traditions, norms, and values that guide and glue the community together. The authors showed how a positive culture makes school reform work and the companion Fieldbook included the tools needed to bring out the best in students, teachers, and the surrounding community

In today's complex educational environment, new challenges have surfaced for school leaders who must...