Retailing in the third world countries takes place in an enormous range of contexts. In some places it is literally a matter of life and death and is concerned with the distribution of the most basic foodstuffs. Elsewhere it is at the forefront of economic development. This volume explores some of the factors which explain the variety of retail structures and modes of consumer behaviour that characterise retailing in developing countries. Geographical variations are seen to be the product of cultural forces as well as economic ones - the interface between culture and consumer behaviour is...
Retailing in the third world countries takes place in an enormous range of contexts. In some places it is literally a matter of life and death and is ...
International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia--as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.
International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific ca...
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the...
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those conce...
