This study covers a crucial two decades in American history, when the links between Hollywood and Washington DC were at their strongest, a period "book-ended" by the political and cinematic figures of Reagan and Clinton. During this period movies became targets of political rhetoric of "family values." The essays examine cinematic views of key American political institutions - the presidency and electoral process, politically significant places such as New York City and the American South, the promotion of major issues like gender, family and race. This is a subject which has gained new...

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay...