Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book.

This sampling of watershed research traditions in interpersonal, organizational, and mass communication manifests how communication theory is developed, defended and extended at a philosophical, theoretical and practical level of inquiry from a plurality of research perspectives.

The book includes the foundational works of Pearce, Cronen, and Associates on the coordinated management of meaning; Berger, Gudykunst, and Associates on uncertainty and anxiety reduction theory; Cushman, Nicotera and Associates on the communication rules involved in establishing and maintaining interpersonal...