Poetry in Theory: An Anthology 1900-2000 brings together key critical and theoretical texts from the twentieth century which have animated debates about modern poetry.

• Helps readers to think critically about the nature of modern poetry, and to engage with broader questions about aesthetics, language, culture and imagination.
• Includes texts by poets, critics, theorists and philosophers, ranging from Ezra Pound to Jacques Derrida.
• Texts in translation from French, German, Spanish, Italian and Russian are presented alongside the work of writers from Britain,...

Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world.

What works Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created...