"They were great days. This] book brings them back to life."
-Kansas City Times

"Floyd Clay has written perceptively of LeBlanc."
-Associated Press

He was the most extraordinary politician, businessman, medicine man, and promoter imaginable. Coozan Dudley LeBlanc traces the life of this amazing Cajun entrepreneur who almost single-handedly revolutionized American product advertising. He spent millions to promote Hadacol, his alcohol-saturated, vitamin-mineral patent medicine.

With heavy advertising, contests, and the Hadacol Caravan-a traveling road show...