Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, "Brand Journalism "is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.

Areas covered include:...

A story of risk, adventure, and daring as four American bobsledders race for the gold in the most dangerous competition in Olympic history.

In the 1930s, as the world hurtled toward war, speed was all the rage. Bobsledding, the fastest and most thrilling way to travel on land, had become a sensation. Exotic, exciting, and brutally dangerous, it was the must-see event of the 1932 Winter Olympics at Lake Placid, the first Winter Games on American soil. Bobsledding required exceptional skill and extraordinary courage qualities the American team had in abundance....