This book offers an accessible and authoritative guide to the mass communication process. The authors examine media production, the nature of media texts, the role of news sources, the general social and political context of mass communication and the ways in which media outputs are assimilated by audiences.
This book offers an accessible and authoritative guide to the mass communication process. The authors examine media production, the nature of media te...
This latest edition has been fully updated to accommodate the needs of users of SPSS Releases 17, 18 and 19 while still being applicable to users of SPSS Releases 15 and 16.
As with previous editions, Alan Bryman and Duncan Cramer continue to offer a comprehensive and user-friendly introduction to the widely used IBM SPSS Statistics. The simple, non-technical approach to quantitative data analysis enables the reader to quickly become familiar with SPSS and with the tests available to them.
No previous experience of statistics or computing is required as this book provides a...
This latest edition has been fully updated to accommodate the needs of users of SPSS Releases 17, 18 and 19 while still being applicable to users o...
Leadership pervades every aspect of organisational and social life, and its study has never been more diverse, nor more fertile. With contributions from those who have defined that territory, this volume is a key point of reference for researchers, students and practitioners.
Leadership pervades every aspect of organisational and social life, and its study has never been more diverse, nor more fertile. With contributions fr...
