In their effort to market automobile-related goods and services, gasoline companies generated millions of advertising and packaging items. Today these often colorful objects are much sought after as collectibles and this book is a tribute to the gasoline stations. Included are gasoline pump globes, advertising signs and thermometers, uniforms, caps, children's toys and puzzles, giveaways, oil containers, dispensers and pumps. All are illustrated in over 500 full color photographs, with helpful descriptions and a guide to current values. This is a book to be cherished all whose memories whirl...

Of the many media used by companies to bring attention to their products or services, none seem to have had the overall appeal of porcelain enamel. The process of creating porcelain signs is an art in itself, and the influx of new collectors in the market place attests to porcelain enamel advertising's beauty. Few collectibles are made with such long-lasting properties or have been found in such diversity. With hundreds of full color photographs, this new book will give you an idea of the beauty and diverse graphics that can be found in this very collectible area of Americana. Discover the...

In the collectibles world, this durable antique art form is a perfect example of the old "forest for the trees" maxim. Despite their bold designs and colors, only recently have collectors caught on to the value of these antiques of Americana. And the hunt is on. Once posted in every corner of the nation, this durable art form has yet to shed its luster. At the turn of the century, porcelain enamel signs became a standard form of advertising, and they maintained their dominance until the 1970s. Taken down and tucked away, these signs are starting to re-emerge, more valuable than ever. As you...

Collecting insulators is synonymous with collecting history. Ever since the first telegraph line was constructed by Samuel Morse in 1844, glass, plastic, and other insulators have played an important part in our technological society. They have made it possible to carry telegraph, telephone, and electrical power lines over vast distances, connecting the nation and the world. This is the first book ever to graphically demonstrate the hundreds of beautiful colors to be found on insulators throughout the world. There are over seven hundred color photographs, each with a descriptive caption to...

Of all the forms advertising has taken through the years, few have been as effective as those found on the dials of America's clocks. People want to know what time it is, and advertisers found creative ways to give them the time and "a message from their sponsors." The results are sought after by collectors around the world. For the first time, Mike Bruner has gathered together many of these examples of advertising ingenuity in one beautiful volume. From the wooden mechanical examples of the 1870s to the later neon electric models, the advertising clock is celebrated. In all over three...

The beauty and diverse graphics found on porcelain enamel advertising has garnered interest from collectors worldwide. Here are some of the finest examples of advertising signs for petroleum, automobiles, gasoline, beer, paints and varnishes, telephone, tobacco, soda pop and more. Over 700 porcelain signs are included in this full color, informative book. Price guide included.

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural,...