This is the first published overview of the archaeology of urban common land. By recognising that urban common land represents a valid historical entity, this book contributes towards successful informed conservation. It contains a variety of interesting and illuminating illustrations, including contemporary and archive photographs. Historically, towns in England were provided with common lands for grazing the draft animals of townspeople engaged in trade and for the pasturing of farm animals in an economy where the rural and the urban were inextricably mixed. The commons yielded wood,...

Think "youth marketing" and you'll probably think of making brands cool; rollerblade girls on campus, bank managers in jeans or the monkey-on-a-trike Youtube video. The reality is it's none of the above. Graham Brown and his team condense 10 years studying and working with organizations like Apple, Facebook, Red Bull, MTV, Disney, Monster Energy, Nokia and UNICEF into this concise guide to help you avoid repeating the mistakes and learn from their success. Youth marketing is about company culture - it's not what you do, it's who you are. "Graham Brown is a marketing whistleblower despised by...

Global contributors discuss the theoretical controversies concerning the merits and demerits of affirmative action, and explain why affirmative action is needed in multi-ethnic countries. They analyse actual experience with affirmative action policies their origin, nature and consequences in nine countries.

10 Stories revealing the emotional relationship between young people and their mobile phones. Mobile Youth: Voices of the Mobile Generation is written for technologists, marketers and social scientists alike who want to go beyond the technology and understand the social and psychological drivers that define this unique relationship. Author Graham Brown travels from the favelas of Rio de Janeiro to the backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation. 1 billion people under the age of 30 now own a mobile phone....

Focus on the 10% who already love your product, the Fans. If you want to understand marketing today, understand Fans. Fans are the influencers. What Fans say about your product is far more important than what your creative agency says. Fans own the brand. When your brand manager goes to sleep, Fans stay up to the early hours, building, creating and sharing. Fans are passionate. They love the brand. Fans aren't 2 or 3 times more influential than the average customer, this book will show you how Fans are up to 1000 times more influential. Starbucks, Apple and Monster Energy all leverage their...

The book assesses the impact of a Cistercian monastery on the landscape and how, in its turn, the landscape influenced the monastery. It also tests some of the traditional views on the early ideals of the Cistercians such as their attitude to colonisation, land clearance, administration of their territory and dealings with secular society. This study also goes beyond the monastic period and examines what effect the suppression of the monastery had on the landscape and community. This volume approaches the subject from a different perspective and examines not only the abbey but its territory...