This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognized as a serious handicap for companies that compete internationally, editors Stahl and Bounds reveal the full scope of the competitiveness problem. Traditional business theory, practice, and culture are deeply rooted in short-term, non-customer-oriented indicators such as stock price, volume of shipments, and quarterly earnings. These...