Decision-making plays a major role in virtually every theory of organizational behaviour. However, decision theory has not provided organizational theorists with useful descriptions of how decisions are made, either by individuals or by indidivuals in organizations. The earliest offering came from economics in the form of the normative rational view of decision making. The underlying presumption was that decision makers are all striving to maximize return or minimize loss, that decisions are based upon unlimited information, and that they have the capacity to use the information efficiently....