Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. He offers concrete examples and field-tested methods and presents a synthesis of current research findings, writings, and experiences. He identifies and discusses in detail the five key elements in strategic planning. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan. Anthony includes over 25 forms, blank...

Based on extensive research and consulting experience, the authors of this book affirm that an organization's managerial performance as well as an individual's own personal effectiveness can be greatly enhanced through the Use of mental imagery or visualization techniques. Mental imagery allows its practitioners to learn about management through mental as well as actual practice. It effectively generates a performance orientation in which the individual is required to rehearse specific behaviors for optimum results. The practice of mental imagery techniques are not altogether new. Their...