The popular music festival market has developed and expanded over the past twenty years to become a highly significant part of the British summertime leisure experience. Research produced by UK Music (2011) estimates that music festivals boost the UK economy by over A850 million per annum and that the sector sustains nearly 20,000 full time jobs. Over 800 events are staged annually in the UK, of which over 300 are outdoor greenfield events, ranging from mega-events such as Glastonbury Festival, V Festival and the Reading and Leeds Festivals to very small scale 'boutique' events with maximum...