As an owner, executive or professional, marketing your business can be daunting. Your market is filled with competitors that not only do what you do, they look like you too. It's hard to stand out - and achieve prominent status - when the services you offer show no appreciable difference from theirs. To succeed, you must do something radically different In this book, Tom Adams describes a compelling opportunity to distinguish your business in the marketplace by becoming its visible, magnetic, personal marketing icon. You'll learn why becoming the face of your business is important - what you...