Don't buy another exhibit display until you read this book

Stop wasting money on displays that aren't effective, or worse yet, could damage your company brand. Inside this guide, you'll discover how you can:

- Avoid the most common -- and not always obvious -- mistakes in exhibit design
- Craft a memorable and effective theme
- Speak your audience's language and give them what they want
- Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level
- Get all design elements in place to...