The rules change when the tools change Generating traffic to a website and catching the interest of the visitor, in order to make him buy a product or a service, is within everyone's reach today. Intensive research, try outs and the learning experience of E-Commerce pioneers have helped to uncover the marketing & sales possibilities of the Internet. But now that we have customers visiting our site, how do we keep them coming back? How to get a clear profile of each customer, so we can give him (or her ) the service he's looking for? And offer him other products he could also be interested in?...

Data: from acquisition to interpretation Historically, the major challenge for organizations was capturing data. Years ago, businesses were able to leverage the information they could get, but weren't very good at getting detailed information across a range of business processes. In the business environment of today, virtually every transaction and minute business data is recorded in databases to enable better, more effective decision making throughout the organization. Most of the technology emphasis has been on storing data, with less attention paid to tools for transforming data into...

'There is no doubt', dr. Kevin Nunley wrote, 'the Internet really is the biggest gold rush of our lifetime. It is unlikely you or I will get another chance as big as this one to earn huge profits anytime in the next 100 years. Someday people will look back and judge us as one of two groups: those who didn't recognize the Internet revolution and missed the greatest chance of our age, and those who smartly made a place for themselves in the new business model that will dominate the future. It is time to get on board. ' Ing. Adrian Mulder Content Editor Adrian Mulder is an Internet journalist...