One of the major questions in social psychology is why people do - or do not - act prosocially. Previous research, however, has assumed little risk to the help-giver and focused on help-giving to individuals instead of to groups. This book addresses these two shortcomings in three parts. The first part tests the mood-induced prosocial behavior pattern in the context of morally courageous and risky behavior. The subsequent part embeds the theory of social conduct in an organizational context. Attributions about the recipients of donations - responsibility, severity of the plight, for example...