This text is aimed at middle managers whose job is to turn the grand designs of CEOs and Presidents into a personal commitment on the part of the individuals in the department. The authors present the concept of manager as developer as opposed to manager as hero, bringing together some of the important breakthroughs in management thinking of the last decade. They show managers how to lead - how to motivate employees to get routine jobs done creatively and productively, while preparing them to take greater responsibilities.