Events are one of the smartest prescriptions for slumping sales and for maintaining a healthy business. It's not enough anymore to merely have goods on the shelf and open the doors on time every day. We all need to reinvent our businesses to keep them thriving and healthy. And, that is just what this book helps you achieve.

This unique marketing book continues to win awards year after year and remains a #1 Best-Seller in the Business Marketing genre. Highly praised by marketing experts and now in its ninth edition, this book offers more fun and easy marketing ideas exclusively...