In an increasingly global society, the ability to identify a culture s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design -best practices- and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns a -pattern language- by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a...
In an increasingly global society, the ability to identify a culture s visual aesthetics helps us localize messages for better understanding and reson...
Communicating the Environment Beyond Photography is a modern look at how photographers visualize what is happening to people and places on a changing planet. Michelle I. Seelig draws attention to what compels photographers to focus on these important messages, what tools they are using to advocate for just causes, and how photographers engage directly with citizens in a meaningful conversation beyond the photograph. Photographers continue to document the land and nature as they always have; however, today they use all media to advocate wide-ranging environmental concerns....
Communicating the Environment Beyond Photography is a modern look at how photographers visualize what is happening to people and places on a ch...
Communicating the Environment Beyond Photography is a modern look at how photographers visualize what is happening to people and places on a changing planet. Michelle I. Seelig draws attention to what compels photographers to focus on these important messages, what tools they are using to advocate for just causes, and how photographers engage directly with citizens in a meaningful conversation beyond the photograph. Photographers continue to document the land and nature as they always have; however, today they use all media to advocate wide-ranging environmental concerns....
Communicating the Environment Beyond Photography is a modern look at how photographers visualize what is happening to people and places on a ch...
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A...
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Mor...
