The Future of Anthropological Knowledge the chapters explore the question of the nature of social knowledge from a variety of perspectives and locations such as China, Africa, the USA and elsewhere. By examining the changing nature of anthropological knowledge and of the production of that knowledge, this book challenges the notion that only western societies have produced social theories of modernity and of global scope. Knowledge of society can no longer be restricted to a knowledge of face-to-face social relations but must encompass the effect of technology, global consumption...

Although the world population faces movement, mixing and displacement on a larger scale than ever before, the result has not been a collapse of boundaries but an increase in the rise of new forms of ethnic, cultural and religious identity. Those based in the highly developed countries can extend global influence through wealth and sophisticated technology.
The Pursuit of Certainty presents original case studies which explore the effect anthropology's inherited tradition of tolerance and cross-cultural understanding has on the new pursuits of truth. Several chapters focus on the...

Globalization is often described as the spread of western culture to other parts of the world. How accurate is the depiction of 'cultural flow'? In Counterworks, ten anthropologists examine the ways in which global processes have affected particular localities where they have carried out research. They challenge the validity of anthropological concepts of culture in the light of the pervasive connections which exist between local and global factors everywhere.
Rather than assuming that the world is culturally diverse, this book proposes that culture is itself a representation of...

Globalization is often described as the spread of western culture to other parts of the world. How accurate is the depiction of 'cultural flow'? In Counterworks, ten anthropologists examine the ways in which global processes have affected particular localities where they have carried out research. They challenge the validity of anthropological concepts of culture in the light of the pervasive connections which exist between local and global factors everywhere.
Rather than assuming that the world is culturally diverse, this book proposes that culture is itself a representation of...

This text offers a critique of current Western thinking. It does not take it for granted that global and local indicate orders of magnitude or scales of importance. Rather, it addresses the techniques by which people shift the contexts of their knowledge and thus endow phenomena with local or global significance. This book examines certain contexts in which people (including anthropologists) make different orders of knowledge for themselves as a prelude to questioning assumptions about the size of knowledge implied in the contrast between global and local perspectives.

To suppose anthropological analysis can shift between global and local perspectives may well imply that the two co-exist as broader and narrower horizons or contexts of knowledge. The proof for this can be found in ethnographic accounts where contrasts are repeatedly drawn between the encompassing realm and everyday life or in value systems which sumultaneously trivialise and aggrandise or in shifts between what pertains to the general or to the particular.

Worlds Apart is concerned with one of the new futures of anthropology, namely the advances in technologies which r eate an imagination of new global and local forms. It also analyses studies of the consumption of these forms and attempts to go beyond the assumptions that consumption either localises or fails to effect global forms and images.
Several of the chapters are written by anthropologists who have specialised in material culture studies and who examine the new forms, especially television and mass commodities, as well as some new uses of older forms, such as the body. The...