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Kategorie szczegółowe BISAC
 
Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete...

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new cons...

cena: 242,07
 
Economics and Management of Geotourism

This book covers all aspects of the economics and management of geotourism, an increasingly important sector of nature tourism that focuses on the geology and landscape of different territories, providing a pleasurable and educational tourist experience. Geotourism is a sustainable form of tourism that has the potential to deliver significant benefits to host communities. To date, however, geotourism has been examined primarily from the natural sciences perspective, to the detriment of issues related to local social and economic impacts, inter-organizational collaboration, tourist responses,...
This book covers all aspects of the economics and management of geotourism, an increasingly important sector of nature tourism that focuses on the geo...
cena: 605,23
 
Planning and Managing Sustainability in Tourism: Empirical Studies, Best-Practice Cases and Theoretical Insights

This book provides a holistic approach to understand the challenges and opportunities related to the planning and management of sustainable development in tourism. The editors present a collection of empirical studies, best-practice cases, and theoretical discussions to draw insights on the economic, social, environmental, and political dimensions of sustainability. Specifically, using a range of case studies examining sustainability applications within various tourism industry sectors as well as different geographical regions, this book is of value to tourism policymakers, practitioners,...
This book provides a holistic approach to understand the challenges and opportunities related to the planning and management of sustainable developmen...
cena: 645,58
 
New Frontiers in Hospitality and Tourism Management in Africa

This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T...
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa....
cena: 403,47
 
Tourism Innovation in Spain and Portugal: New Trends and Developments

Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in national and international policies since the beginning of the COVID-19 pandemic. This book focuses on how tourism has been innovative, especially in light of these changes, by providing new and novel ways of introducing change into the marketplace. The book focuses on Spain and Portugal, thereby offering an interesting perspective as to how the Iberian Peninsula has adapted based on the new market conditions. This book is the first to focus...
Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in natio...
cena: 564,88
 
Planning and Managing Sustainability in Tourism

This book provides a holistic approach to understand the challenges and opportunities related to the planning and management of sustainable development in tourism. The editors present a collection of empirical studies, best-practice cases, and theoretical discussions to draw insights on the economic, social, environmental, and political dimensions of sustainability. Specifically, using a range of case studies examining sustainability applications within various tourism industry sectors as well as different geographical regions, this book is of value to tourism policymakers, practitioners,...
This book provides a holistic approach to understand the challenges and opportunities related to the planning and management of sustainable developmen...
cena: 645,58
 
Digital Transformation of the Hotel Industry

The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.

The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction ...

cena: 726,29
 
The Spanish Model for Smart Tourism Destination Management

This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned with academia represented by Professor Lidia Andrades, who has brought together recognized international academics with SEGITTUR experts in the field of tourism management to write this groundbreaking book, it offers practical insights and strategies for success. Explore the characteristics and implications of smart destinations, across the five dimensions which structure them: destination...

This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a d...

cena: 161,36
 
Consumer Brand Relationships in Tourism

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics...

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, ...

cena: 887,69


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