This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.

Establishing a new basis for understanding the changing nature of polity and community, this work charts the contradictions and tensions we all encounter in an era of increasing globalization, from genocide and terrorism to television and finance capital.

This is a highly original and in many ways brilliant text. It is a model of how historical/process sociological research ought to be conducted and written-up. The author's subtle blending of theory and data is outstanding' - Eric Dunning, Professor of Sociology, University of Leicester

Wouters has written a book both broad in scope and deep in analytic reach. Exploring changes in courtship norms over the last century in English, Dutch, German and American books of manners, he discovers changes which confirm the theory of informalization. Relations between the...

This is a highly original and in many ways brilliant text. It is a model of how historical/process sociological research ought to be conducted and written-up. The author's subtle blending of theory and data is outstanding' - Eric Dunning, Professor of Sociology, University of Leicester

Wouters has written a book both broad in scope and deep in analytic reach. Exploring changes in courtship norms over the last century in English, Dutch, German and American books of manners, he discovers changes which confirm the theory of informalization. Relations between the...