"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is...
"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. I...
The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new work on managing digital marketing (volume 2).
The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the origina...
The Marketing Director's Handbook Volume 2 complements the original practical guide. It brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and the marketing function.
The Marketing Director's Handbook Volume 2 complements the original practical guide. It brings you up-to-date on the digital age and uniquely sets out...
