A thought-provoking and invaluable book for anyone who cares about risk communication and management in the 21st century Anna Jung, Director General, European Food Information Council Professor Ragnar L fstedt has once again produced a most interesting book on risk management and trust, well-based on theory and built on empirical findings Mikael Karlsson, President, Swedish Society for Nature Conservation Highlights the difficult balancing task facing risk regulators. Regulatory inaction against real risks can undermine public trust. However, exaggerated responses to risks can also jeopardize...