Hardbound. This volume brings together 12 outstanding articles from Long Range Planning - The International Journal of Strategic Management dealing with different aspects of the complex process of managing strategic change.Among the issues covered are the development of strategic vision and the creation of a sense of mission, the importance of corporate culture, the role of leadership and the factors affecting successful implementation of new strategies.Case histories are given describing the experiences of companies such as Volvo, Ciba-Geigy, and BP in their effort to become 'higher...

Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic...

Hardbound. This selection of papers from Long Range Planning-The International Journal of Strategic Management examines the evolution of competitive advantage over the past decade, setting out areas of major change and areas which have been less subject to change. It begins by examining how strategic management has been influenced by the transformation of industries and the changes in the rules for success, and the dramatic rise in the strategic importance of information technology. In many industries the established rules of the game no longer apply, and their continued use will most likely...

Hardbound. What does strategic planning for public and non-profit purposes look like? How does strategic planning differ from other kinds of planning, and how can these different approaches be reconciled? How can strategic planning and implementation be linked effectively to create strategic management? How can strategic management for public and non-profit purposes be tailored to fit differing circumstances, including those facing governments, public agencies, state enterprises, privatized enterprises, and non-profit organizations? What is the proper role for elected or appointed policy...

Hardbound. Enormous amounts of money are made and lost through activities related to Mergers, Acquisitions, Demergers, Buyouts and Alliances. It is a major management pre-occupation in many organisations in both the private and public sectors, in almost all parts of the world. Yet there is a vast difference between those organisations who appear to manage these processes successfully and those who do not. As a result there is a particularly critical role for more effective learning. This subject area has been extensively covered by Long Range Planning and this volume brings together a...

Hardbound. The 10th volume in the Best of Long Range Planning Series focuses on the role of shareholder value as a key tool to evaluating strategic options. Within limits the concept has an essential part to play in strategic management. However, the authors argue that it should not be the only approach used as customer focus and employee development are also crucial. By learning the lessons propounded in this volume, companies can avoid inappropriate predation, generate attractive returns for shareholders and provide a sound platform from which to launch and sustain successful customer...