This text is designed to help readers break away from the constraints of the technologist's analytical/scientific viewpoint and employ broader organizational and personal perspectives that strengthen their decision-making ability and leadership skills.

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most...

This book is the first to examine the use of electrooptic architectures and high-resolution encoding techniques that directly digitize wideband signals in a digital receiver. It explains new symmetrical number system (SNS) signal processing techniques you can easily apply to designs using symmetrical folding wave-forms, providing you a high-performance framework for getting optimum results from such systems.

Software Included! Provides simulations of architectures discussed in the book. System Requirements: Pentium PC. Windows 95 or later. 256K, 50MB hard disk space, MatLab 5.3 and Simulink...