"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids." --Carol J. Lancaster, Medical University of South Carolina
When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the...
"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids." --C...
Improving the accuracy of a survey is the focus of Mark S Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly examining the survey instrument used. He explains how to code and pilot test new and established surveys. In addition, he covers issues such as: how to measure reliability (including test-retest, alternate form, internal consistency, inter-observer and intra-observer reliability); how to measure validity (including content, criterion and construct validity); how to address cross-cultural issues in survey research; and how to scale and score...
Improving the accuracy of a survey is the focus of Mark S Litwin's book, which shows how to assess and interpret the quality of survey data by thoroug...
Clear and concise, How to Analyze Survey Data begins with a basic overview demonstrating what statistics can do for surveys, describing measurement scales in detail and showing how to choose a method to analyze results. The book includes checklists and guidelines as well as practice exercises to enable the reader to monitor their progress. A discussion of regression, hypothesis testing, screening, and transforming data is also included.
Clear and concise, How to Analyze Survey Data begins with a basic overview demonstrating what statistics can do for surveys, describing measurement...
