This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth...

According to Deetz, our obsolete understanding of communication processes and power relations prevents us from seeing the corporate domination of public decision making. For most people issues of democracy, representation, freedom of speech, and censorship pertain to the State and its relationship to individuals and groups, and are linked to occasional political processes rather than everyday life decisions. This work reclaims the politics of personal identity and experience within the work environment as a first step to a democratic form of public decision-making appropriate to the modern...

Rhetorical Hermeneutics asks whether rhetorical theory can function as a general hermeneutic, a master key to texts. The dazzling central essay by Dilip Parameshwar Gaonkar questions rhetoric's globally interpretive status; Gaonkar begins with the ubiquity of rhetoric: "It is a habit of our time to invoke rhetoric, time and again, to make sense of a wide variety of discursive practices that beset and perplex us, and of discursive artifacts that annoy and entertain us, and of discursive formations that inscribe and subjugate us. Rhetoric is a way of reading the endless discursive debris that...