This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for “worlding.” In particular, it looks at the multiple actors involved in branding activities, their interests...

The burden of this book is twofold. The first half is charged with identifying and critiquing the many prejudices and misconceptions that inform popular – and even scholarly – perceptions of Islam and Iran, those rooted in neo-conservative hostility no less than those arising out of pro-regime apologetics or (what we will argue are) misleading "post-modern" methodologies. This is a key component of our overall investigation, both because the illusions occluding our view of the Islamic Republic are (we assert) piled so high and deep, and because setting the record straight on many a...

In recent years we have become interested in the diffusion of “small” Western technologies in the countries of the Middle East during the 19th and 20th centuries, the era of Imperialism and first globalization. We postulated a contrast between “small” and “big” technologies. Under the latter category we may understand railway systems, electricity grids, telegraph networks, and steam navigation, imposed by foreign powers or installed by connected local entrepreneurs. But many “small” Western technologies, such as sewing machines, typewriters, pianos, eyeglasses, and similar...