This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus...

This book provides an answer to the readers about scientific perspective on learning. It presents a culminating point of four different kinds of studies designed to measure and understand the nuances of brain functioning. The objective of this book is to find answers to four questions: (1) can there be a neuroscientific understanding of the concept of individual differences? (2) does rhythmic sound or noise have an impact on decision making? (3) how does transfer of learning between the hemispheres facilitate the learning process? and lastly (4) beyond the accepted ways of communicating...

This book discusses various aspects of bioinspired technologies but with an additional emphasis on the medical science, starting from the popular article on neurobiology to pure biophysics that ends with the superintelligence of biological systems that could be reverse engineered. It covers eight different aspects of natural intelligence, starting from the fundamental electromagnetic properties of a protein to the vibrations and the resonance of the entire biomaterial system. It also covers a wide spectrum of hierarchical communication among different biological systems for intelligence...

The book covers a wide array of rhythmic phenomena in plants, ranging from diurnal and circadian rhythms to underexplored topics such as rhizomicrobiome and algae rhythms. It also includes contemporary molecular biology topics, such as clock genes, photoreceptors, and hormonal pathways. Thise book connects plant rhythms to agricultural applications, such as controlled environment farming and crop optimization. These practical insights make it valuable for applied plant science professionals. This thematic diversity caters to a broad audience, including students, researchers, and...

This book investigates various aspects of information fields, not only theoretical, but with an additional emphasis on its applications. This book aims to provide a universal framework for understanding tempo-spatial information storage and communication in both quantum physical and biological regimes. This book is divided into two main parts: Part 1: this section introduces fundamental concepts of information fields theory within the physical realm, including well-established notions such as quantum potential and quantum entanglement. Part 2: this section addresses quantum fields...