Can local cultures be used to strengthen community bonds, boost morale, and equip and motivate people socially and economically? This book reviews how Cornish cultures are marketed, portrayed, and imagined against the background of a tourism-led "Lifestyle Cornwall," migration, deindustrialization, and deprivation. It links culture's primary emotional and social uses with well-being, and considers intervention in practice and policy to tackle disadvantage and to build cohesive communities that can adapt to change. Cultural, social, symbolic, and human capital are related to local...