It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes...
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actuall...
The world's richer democracies all provide such public benefits as pensions and health care, but why are some far more generous than others? And why, in the face of globalization and fiscal pressures, has the welfare state not been replaced by another model? Reconsidering the myriad issues raised by such pressing questions, Clem Brooks and Jeff Manza contend here that public opinion has been an important, yet neglected, factor in shaping welfare states in recent decades. Analyzing data on sixteen countries, Brooks and Manza find that the preferences of citizens profoundly influence...
The world's richer democracies all provide such public benefits as pensions and health care, but why are some far more generous than others? And wh...
Who Leads Whom? is an ambitious study that addresses some of the most important questions in contemporary American politics: Do presidents pander to public opinion by backing popular policy measures that they believe would actually harm the country? Why do presidents "go public" with policy appeals? And do those appeals affect legislative outcomes? Analyzing the actions of modern presidents ranging from Eisenhower to Clinton, Brandice Canes-Wrone demonstrates that presidents' involvement of the mass public, by putting pressure on Congress, shifts policy in the direction of...
Who Leads Whom? is an ambitious study that addresses some of the most important questions in contemporary American politics: Do presidents pand...
The ideal of a neutral, objective press has proven in recent years to be just that an ideal. In "Governing with the News, " Timothy E. Cook goes far beyond the single claim that the press is not impartial to argue that the news media are in fact a political institution integral to the day-to-day operations of our government. This updated edition includes a new afterword by the author, which pays close attention to two key developments in the twenty-first century: the accelerating fragmentation of the mass media and the continuing decline of Americans' confidence in the press. "Provocative...
The ideal of a neutral, objective press has proven in recent years to be just that an ideal. In "Governing with the News, " Timothy E. Cook goes far b...
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other s views and qualifications, voters and the democratic process benefit. In Defense of Negativity, Geer s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than...
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads under...
It is a perennial question: how should Americans deal with racial and ethnic diversity? More than 400 communities across the country have attempted to answer it by organizing discussions among diverse volunteers in an attempt to improve race relations. In Talking about Race, Katherine Cramer Walsh takes an eye-opening look at this strategy to reveal the reasons behind the method and the effects it has in the cities and towns that undertake it. With extensive observations of community dialogues, interviews with the discussants, and sophisticated analysis of national data, Walsh...
It is a perennial question: how should Americans deal with racial and ethnic diversity? More than 400 communities across the country have attempted...
In addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think and vote about a vast array of issues that don t seem related to either category. As Nicholas Winter reveals in "Dangerous Frames," politicians and leaders often frame these seemingly unrelated issues in ways that prime audiences to respond not to the policy at hand but instead to the way its presentation resonates with their deeply held beliefs about race and gender. Winter shows, for example, how official rhetoric about welfare and Social Security has...
In addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think and vote ab...
A sobering look at the intimate relationship between political power and the news media, "When the Press Fails" argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration's arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of...
A sobering look at the intimate relationship between political power and the news media, "When the Press Fails" argues the dependence of reporters on ...
Stan bardzo dobry - książka była czytana, ale jeszcze długo posłuży innym czytelnikom. Ma ślady używania - otwierania i kartkowania, rysy, zabrudzenia. Wygląda jak książka, którą wypożyczasz w bibliotece. Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other s views and qualifications, voters...
Stan bardzo dobry - książka była czytana, ale jeszcze długo posłuży innym czytelnikom. Ma ślady używania - otwierania i kartkowania, rysy, zab...
