This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the...
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (good...
This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. It offers a set of case studies from different industrial sectors such as aerospace and defence, beauty, energy, engineering and construction, fashion retail, financial services, food and hospitality, life sciences, motorsports, pharmaceutical, software, toy production. Each story presents practical and concrete actions taken by companies to develop...
This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve...
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thin...
This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. The world has been experiencing disruptions and technological changes at an unprecedented level in the last two decades. This book is a collection of handpicked cases and teaching notes on the various critical dimensions of OB, such as organization transformation, leadership, organization culture, training and development, innovation, CSR, competencies for enhancing entrepreneurship, and women leadership. These dimensions have been covered...
This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. T...
