Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.
Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in...
This book makes a timely contribution to a broader methodological project as the first systematic examination and explication of qualitative research methods within sports studies. Qualitative Methods in Sports Studies assesses a variety of approaches, ranging from social historical, media text, and personal narrative to ethnographic and interview-based qualitative research methodologies. Drawing on the diversity of sport studies literature, contributors outline the major issues and strategies associated with each method. This practical research guide is an essential reference tool...
This book makes a timely contribution to a broader methodological project as the first systematic examination and explication of qualitative resear...
This book makes a timely contribution to a broader methodological project as the first systematic examination and explication of qualitative research methods within sports studies. Qualitative Methods in Sports Studies assesses a variety of approaches, ranging from social historical, media text, and personal narrative to ethnographic and interview-based qualitative research methodologies. Drawing on the diversity of sport studies literature, contributors outline the major issues and strategies associated with each method. This practical research guide is an essential reference tool...
This book makes a timely contribution to a broader methodological project as the first systematic examination and explication of qualitative resear...
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend...
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and in...
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend...
The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and in...
