This book seeks to provide a critical introduction to the under-theorized concept of Glocalization. While the term has been slowly diffused into social-scientific vocabulary, to date, there is no book in circulation that specifically discusses this concept. Historically theorists have intertwined the concepts of the global and the glocal or have subsumed the glocal under other concepts such as cosmopolitanization. Moreover, theorists have failed to give local due attention in their theorizing. The book argues that the terms global, the local and the glocal are in need of unambiguous and...
This book seeks to provide a critical introduction to the under-theorized concept of Glocalization. While the term has been slowly diffused into so...