This book provides a philosophical assessment of the idea of personhood advanced in popular self-help literature. It also traces, within academic philosophy and philosophical scholarship, a self-help culture where the self is brought forth as an object of improvement and a key to meaning, progress and profundity.

This is the first book to trace the doctrine of the guise of the good throughout the history of Western philosophy. It offers a chronological narrative exploring how the doctrine was formulated, the arguments for and against it, and the broader role it played in the thought of different philosophers.