'Lycra' describes the development of a specific fabric, but in the process provides students with rare insights into U.S. corporate history, the changing image of women in America and how a seemingly doomed product came to occupy a position never imagined by its inventors.
'Lycra' describes the development of a specific fabric, but in the process provides students with rare insights into U.S. corporate history, the chang...
In our world, the process whereby intangible and highly valued intellectual property rights become tangible commodities through lesser-valued manual labour is highly politicized, so are the issues of 'authenticity' and 'morality'. This book updates readers with the latest development of the national economy in China.
In our world, the process whereby intangible and highly valued intellectual property rights become tangible commodities through lesser-valued manual l...
