Global Englishes and Change in English Language Teaching analyses the impact of current ELT practice, bringing together research from the fields of Global Englishes and ELT to provide suggestions for the implementation of a Global Englishes for Language Teaching curriculum. Calling for a critical re-examination of ELT to ensure that classroom practice reflects how the English language functions as a lingua franca, this book:

• highlights that multilingualism, not monolingualism, is the norm in today's globalised world, and that 'non-native' English speakers far...

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.

This book:

• Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
• Examines how advertisements make use of language(s), including Italian and the...

This book examines the language of and surrounding Donald Trump's Presidential campaign from the perspective of sociocultural linguistics. Drawing from speeches, debates, and interviews, as well as media coverage and public reactions to his language, Sclafani reveals how Trump's language has produced such polarized reactions among the electorate. In analysing the linguistic construction of Donald Trump's political identity, this incisive study sheds light on the discursive construction of political identity and the multiple conflicting language ideologies associated with the discourse of...