In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.
The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in...
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research wit...
It is widely held that the successful management of knowledge resources within industry creates value. However, how this value is created is less clear. This book explores the management of knowledge resources in organisations. Several of the frameworks which have been created around the world to manage knowledge resources are examined and the book contains several examples of these frameworks in action in order to assess their relevance.
The author revolutionizes the measurement and management of intellectual capital and knowledge resources by establishing the important...
It is widely held that the successful management of knowledge resources within industry creates value. However, how this value is created is less c...
