This book explores people's everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new...

The post-revolutionary state in Iran has tried to amalgamate 'Sharia with electricity' and modernity with what it considers as 'Islam'. While sympathetic to private capital, through quasi anti-capitalist politics, the state began to restrict market-relations, confiscate major assets of sections of the Iranian bourgeoisie, and nationalize major aspects of Iran's industry, including its communications system. Since the end of war with Iraq and the start of the process of 'reconstruction', market-driven development and economic policies have been key aims of the state.

In this study, Baltruschat calls attention to dramatic changes in worldwide media production. Her work provides new insights into industry re-organization, digital media, and audience interactivity as pivotal relationships are redrawn along the entire value chain of production, distribution, and consumption. Based on an international study, she details how cultural agents now negotiate a media landscape through collaborative ventures, co-productions and format franchising. These varied collaborations define the new global media economy and affect a shift across the entire field of cultural...