In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is...
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmenta...
Change or die With this starkclaim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why and how must the traditional lifecycle concept be modernized if it is still to provide valid orientation?
In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explorestheir implicationsfor good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced...
Change or die With this starkclaim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to ...
