Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as:   Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each...

Universal Principles of Architecture illustrates in 100 concepts the importance, possibilities, challenges, and roles that architecture plays in shaping the world. Divided into Archetypes, Methods, Conditions, Relationships, and Imaginaries, each of the five sections in the book introduces in 20 principles architecture at different scales and stages of the design process. Through an inclusive and holistic approach, the book refers to initial design ideas, creative design approaches, reflections on the effects of the built and destroyed environments, and architectural desires and aspirations...